Echinacea purpurea (Purple Coneflower)

Type: Native Perennial
Height: 2-5'; 1-2' spread
Sun: Full sun to partial shade
Flowers: Purple with yellow center
Water: Average, well-drained soils
 
Showy purple coneflowers bloom through the summer in upright stems and are beautiful to cut. Dead flower stems remain up all winter to support birds. Tolerates deer, drought, clay and rocky soils.