Echinacea pallida (Pale Purple Coneflower)
Type: Native Perennial
Height: 2-3' tall; 2-3' spread
Sun: Full sun to partials hade
Water: Dry to damp soils and clay
Large, daisy-like flowers with drooping purple leaves and orange centers top long stems in summer. Attracts butterflies and tolerates poor and rocky soils. Deer and drought tolerant.